Social Marketing Made Easy

Whether you are a small business owner or just a proprietor, lack of Social Marketing might create a barrier between you and your clients.

You know you need clients to succeed in your endeavor. However, after spending hours pouring yourself into your work, social marketing might seem like a daunting task. It does not have to be. Social Marketing could be fun and relaxing. Treat it as a time spent with like-minded friends and colleagues (even if they are somewhere in the web-space).

Start by searching topics of interest, see if there are interesting discussions, comment on them. Don’t forget to leave a link to your website or social media page at the end of your comments. If you come across a discussion board that seems really interesting, become a member, visit regularly, answer questions posted by other members (only if you have something insightful to add of course).

Take good images of your products and start an Instagram Page. Believe it or not, Instagram is becoming more popular than Facebook. You would not believe how fast you will get comments and “likes”. Additionally, seeing what other people post might bring new ideas and insights.

Don’t feel like you HAVE to “Tweet” or grow followers in order to self-promote. A Social Marketing that seems fun and natural is always more effective than a forced one. Do it when you feel like you need a break from work, while at a coffee shop, or when you are waiting in line.

Get into it and have fun while growing your business!